Analisis Implementasi Program Thematic Education Outlet Sebagai Strategi Penguatan Branding Perbankan

Abstract

This research aims to analyze the extent of success of the thematic education outlet program launched by BNI. The method used is qualitative descriptive by collaborating case studies and literature review. The data obtained will be
analyzed in such a way as to produce a conclusion. The research results show that
the thematic education outlet program is able to provide a customer experience to
encourage the migration of customer transactions towards digital. This program
provides a faster, more informative and complete experience as well as easy and
comfortable operational access for customers. The concept and services of this
program are ultimately effective in encouraging BNI’s rebranding to become a
millennial and more digital bank as well as supporting the development of international banking services