Tinjauan Hukum Islam Terhadap Jasa Endorser di Media Sosial

Abstract

In the marketing strategy, Endorsement is one of the strategies of
business actors to introduce goods or service products to consumers through the
intermediary of actresses, youtubers, or selebrgram, especially on Instagram or
youtube social media. And celebrities have accounts on social media, especially
Instagram and their youtobe accounts have many followers, and make an impact
on many parties seeing the uploads of these actresses, youtobers and selebgrams.
In this transaction using a service rental system that is paid and has a grace period.
The freedom of business actors in using endorsement services has many impacts,
both positive and negative impacts. This shows that the endorsement strategy is an
ijarah contract that uses a written contract in terms of freedom, the endorsement
strategy has several negatve impacts. And this endorsement strategy includes 3
parties, namely business actors who use endorsement services, actresses,
youtubers and celebrities who receive endorsement services, and finally
consumers who buy the products after seeing products that have been introduced
through endorsement services. But there are also many endorsements of goods or
services that are not in accordance with the shari’a which can damage the ijarah
contract, and cause the contract to be invalid or defective because it does not meet
the requirements and pillars of ijarah conract. Then, discrepancies were found
regarding buying and selling between business actors and consumers, resulting in
fraud gue to online transaction that cannot meet face to face and it is difficult to
know whether these business actors are truly trustworthy or can harm consumers.
Then regarding Islamic business ethics between actresses, youtobers, and
celebrities against brand account followers who become consumers for business
actors on social media, several discrepancies were also found regarding the
concept of Islamic business ethics and the principles of Islamic business ethics